Selected projects
I led the design of Closer, a key internal tool for operational planning. I simplified critical flows and aligned the experience with real business goals, enabling faster, better-informed decisions.
Route optimization to increase delivery efficiency
I redesigned the route ordering process to streamline planning and boost drivers' daily productivity, allowing them to complete more deliveries in less time.
Faster isn't always better: why we deliberately slowed down financial onboarding
Researched and redesigned the onboarding process for SME and particulars, reducing unnecessary steps and making the flow simpler.
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